Management

…because I’m the customer…

| Sharon Clews

I was inspired recently by someone I met, via his great post at TRecs to talk about customer service, again. For those of you who know me, it is something I go on about and one of my passions.

I have always failed to understand why one of the most basic abilities as people; human interaction, is so difficult for some people. I am fully aware that we’re all different, some are extrovert, some are introverts, some are wild nutters like me – and some are very shy and retiring. I get that. It is what makes the world such an entertaining and interesting place. But a little tip for the retailers and service providers of the world; don’t hire the ones who are introverted and shy, regardless of their skill set.

You see most humans, like me (although some would argue I am not quite like most!) like to walk into a shop and be recognised. Or go anywhere and be recognised. I actually don’t care if it is a raised eyebrow, a grin, smirk or a wink. Just do something. Acknowledge that your door has been opened or someone walked past you on the retail floor. Yesterday I had some time to kill on the way to an appointment so I cruised around a few shops. Sales are on, things are cheaper. Doesn’t that mean that more people can afford to buy things? Ergo – more people go shopping? I know consumers buy more things in the sales, but things aren’t always about the money. No I don’t have loads of it, but I have strong principals and I also want an experience when I shop.

Most of the stores I walked into yesterday afternoon didn’t quite see it my way.

You know, I get that it is the end of the day; it’s dark cold and miserable outside (but usually not inside, so what the…?), and it is close to the end of the week or the start of another week and or whatever other thousand reasons you want to create. But when I walk into your shop – you know the one you created to make money? I expect a little recognition. Obviously I also realise that the owner mostly doesn’t sit behind the counter. Maybe that is the problem!

I do know that of the three shops I walked into yesterday, two of the owners were there. I know I have to resign myself to the fact that I will never get understand the why of this. It is probably like reading fantasy science fiction, or playing golf or wrestling or changing your name when you get married – I don’t get those things either!

The most amazing thing to me about customer service is that is free! Yep, that’s right, one of the very few things that you get for free in this world. There aren’t too many! One of my favourite quotes is “there are no traffic jams in the extra mile” (the customer service guru Zig Ziglar). It is one of the truisms of my life. It costs me no more to smile or nod or ask someone if they need help. And I don’t work on the high street!

It is true, and as most of my readers will know, I am Australian. By definition that makes us think we can talk to and smile at anyone on the street. I am also aware that it has the uncanny and unpleasant affect of making me seem simple. That is OK too. Yes, I am the nutter who smiles at people and makes eye contact on the road. Why? Because I get a massive intrinsic kick out of the feeling that that little smile or nod or wink could have just made someone feel special. I know, it could also make them think that I am a stalker…your choice!

My HR training and people management experiences has taught me that the best person for the job is not always the one with the most qualifications, nor the one who can put that book on the shelf in eight different ways or make the gold sequined dress go really well with those pink tights. Recruiting people for jobs where they are responsible for the promotion of your business needs to be based on personality, the ability to interact, a feeling for intuition and a strong sense of understanding customers – empathy.

You wouldn’t read about it, but, customers also have bad days, hate the weather and have just lost their jobs broken up with their partner or had a bad haircut. We all have stuff going on, deal with it and get on with your job. It’s right up there with one of the things I wish I could change in the world, along with the correct distribution of food between the obese and the starving, the ignorance about climate change and the economy, and the treatment of less fortunate souls in our world, but don’t get me started. I do truly believe that one little action or reaction from a shop assistant might just change the way a person’s day goes. I just don’t get why it is so hard. I also don’t get why a good feeling is so undersold.

As Mervyn says – do we have the guts to find out what our customers really think and want? Don’t get me wrong, I don’t expect to be treated like a long lost friend; I don’t even expect to be remembered (my ego isn’t that big!) but I do expect to be treated with respect and a bit of happiness.  I am the customer; the one who is buying something to attribute to the success of the store and the money you earn. This is a very simple equation. Be grateful, let your face know if you’re happy about it – better still, let other people know. It’s quite contagious.

Funny isn’t it, that films like Falling Down is seen as one man losing his mind, rather than an understandable build up of the kind of frustrations we get in everyday life. Yes, there are different ways to provide feedback. One of them is to vote with your feet and never return. But in a city like London, do retailers and service providers really care? I am one of a potential twelve million people (at least) who will come into the store. Move aside love, there are more people trying to get in!

For the record, the real service providers are not the ones who talk to clients on social media and say “we’re sorry to hear about your experience, here try this number”. They are the ones who resolve your issues for you. Who make an effort. I know there are millions of stories of people who do go that extra mile and they are to be rewarded.

I know the use of social media as a communications tool is now de rigueur in business now. But let’s not make it like the media and report only the bad stuff. We can start to make an effort by reporting great customer service, not moaning in the hope that someone listens (guilty I know!). Business who have a significant edge over their competitors are the ones who go back to the source of the original bad customer experience and resolve the issue; not merely tweet about it.

Is this awful customer service experience also the reason we shop online? So I don’t have to put up with the whining from the shop assistants about their date last night, or the unfairness of having a job where they make you work or wear a uniform or talk to customers heaven forbid (or is that just Top Shop?). Be grateful for a few things:

  • You have the ABILITY to work
  • You have a job
  • You have the ABILITY to smile and improve someone’s day
  • You will live longer (there’s research on this!)

Any retail experience is not just about what things cost. I am saddened that in a world of over consumerism more people don’t vote with their feet. That we mostly still search for the bargain of a lifetime and then moan about the service we get whilst doing it. Are those two things related? Maybe. Or maybe it is just putting out there what we want to get back, either way we have a long way to go!

Have you got the guts to have the tough conversations?

| Sharon Clews

It has been a year now since I had any staff to manage. If you listen closely, you can hear the angels sing. Whilst I did enjoy it and all the challenges it threw my way, it was nothing short of the most difficult thing I ever did. I chose not to have children, so I managed people instead. God works in mysterious ways.

It is true that I will have stories to dine out on for the rest of my days.

Anyone who knows me lived this example of managing poor performance, painstakingly! One of my staff used to take the company car to drive to the shop to get coffee for everyone (of course he walked around the building and took orders before he left). He returned, delivered said coffees, chatting to all along the way, then took time to drink his own coffee and eventually got back to work. He thought this took 15 minutes; his tea break. In fact it took 40 minutes, on a good day. He conveniently forgot that he traded off that tea break when he signed the last Enterprise Agreement giving him a 13% pay increase over three years. Not entirely his fault, no one had the guts to tell him that he couldn’t do that anymore.

If you are let get away with something for long enough, it can become the norm.

This very same guy did a less than sterling performance for 27 years. He was an absolute under-achiever of the highest order. When challenged on his work ethic, his work contribution and his general performance, he quite rightly produced his HR file and showed me that no one had ever challenged him on this before. That meant it must be me, the new Bossy Bitch who had a problem with him and the way he worked.

Well hidden potential

That was without doubt one of the toughest challenges of my career. It took me a year of setting targets, measuring performance, reviewing targets, adjusting targets, sending him on more learning and development than was good for him and basically devising every strategy I could find to get him to reach his potential. He had the most well hidden potential of anyone I had ever met.

Lots of very tough conversations and nine months later, he was dismissed for his consistent abysmal performance, including mistakes costing the company thousands of dollars, ruining our reputation and creating ill will amongst his colleagues (unlike anything I have ever seen.) Dismissing someone in a Government run institution was a tough gig, I give you the drum!

Your staff may just thank you for it.

There are thousands of employees out there just like him. It is tough having to have conversations with people about the way they work, or rather the way they don’t work. I doubt to this day that he thanks me for it, but I have had other staff who have. I have had people return to thank me after I have made them redundant, cancel their contract or just plain old tell them off for bad behaviour. Some of them gloat, and that is OK. Some realise it is the best thing they could have done, or could have had happen to them. To leave an environment that doesn’t stretch you or your creativity and is a lovely deep, well grooved rut can be a liberating experience, regardless of how it happens.

It is never a pleasant job to have to tell someone that they are going to lose theirs. People are human at the core of all that shockingly poor performance. They have lives to lead and children to feed, husbands, wives and parents to entertain and ignore just like the rest of us. Pity they don’t think of them when taking their employer for granted.

I have had to have tough conversations, not just about performance, but about stealing, bullying, racism, sexism and inappropriate swearing. I have had to tell someone it is not appropriate to call the company you work for a euphemism for a female body part. I have had direct and uncomfortable chats with people about bad body odour, inappropriate clothing, smoking in a non-smoking flammable confined space; coming in late, leaving early, excessive private phone calls – you name it. Were any of them nice, NO! Not for me and especially not for the staff concerned.

However, every single one of them knew exactly where they stood after those conversations.

To refuse to tell a person that they are under-performing, is not only poor management practice, it is poor leadership. It’s unfair and in fact, it’s just plain old bad human skills. Most of us just want to do a good job. Some of us think we do, and some of us know it, even though we aren’t always told (when will people get that? Can you just say “thank you for your work”, or “You’re doing a good job”. Is it really that hard!!?). I digress…..and OK, yes I was channelling a few of my previous bosses just then, sorry.

If you don’t provide feedback to people, good or bad, they will keep doing what they have always done, whether it is right or wrong. Having the tough conversations can drive you mad if you are not prepared and if you don’t have the skills to do it well and to protect yourself in the process.

Six tips for having the tough conversation

  1. If you witness the bad behaviour, ask the person into your office. Nicely, quietly and privately.
  2. If you don’t see it for yourself, then ask them to come and see you. Ask them for their version of the story. Perhaps: “I heard something unpleasant about xyz….can you tell me what happened?”
  3. Whatever the situation, start the discussion immediately. Do not make small talk or make them feel like they are going to be having a friendly chat with you. This is business and it is serious.
  4. Address the issue. “I just noticed {or I heard} that you did……(insert appropriate disaster here). I wonder why that happened, can you tell me about it please?”
  5. Give them enough time to provide you with an answer. Let’s be honest here, no excuse is acceptable when someone has used bad behaviour in an office, so the next tip is not negotiable!
  6. Say this, clearly, precisely and succinctly. “I just want to make it clear to you that that type of behaviour is not acceptable here in this office, nor in this business. Do you understand?”

Then stop talking.

My experience is that people listen, tell the truth and respond. They are usually embarrassed to be called on bad behaviour and who isn’t? Ask them if they are clear on it. Never underestimate the power of repeating your point, over and over again if you have to. If they start to give an excuse, remind them in the nicest possible way that they are adults; that they have a responsibility to work well with others and to just do their job.

If there are serious reasons why their job can’t be done, they can be discussed later. Make a note of them, then make another time to review workload, or do whatever you have to do to support them (yep, crap behaviour still requires support…much like parenting!). But make those two meetings separate so they are clear on the performance message, and that they are also clear on who is the leader.

The “…how dare you?” tantrum

Seriously, if ever anyone says those words to me, I walk away. They may as well ask me if I know who they are. As a manager I recover from my shock and then take the person in question for a very strict, very sotto voce conversation (strange phenomenon that, the angrier I get the softer my voice!)  I have had staff attempt to throw a tantrum after they have left my office. I followed them and suggested that they go for a walk, or take a break or go work the guillotine (OK, that was a dream, I was in printing!). Keep your resolve and make sure they are aware that you will not accept that behaviour under any circumstances.

Livestock in your living room?
Livestock in your living room?

Feedback is a wonderful thing and I have been known as the Feedback Queen all my life. I love it. I have learned to accept it and I give both positive and negative feedback graciously. It is difficult to manage people because they are people. Some will hate your guts till the cows come home (but what are you doing with livestock in your living room?) and some will adore you for it.

I know some of you reading this will be wondering if I worked in a prison, or even dealt with small children and farm animals. Not so, just an environment where staff had been let do what they wanted; one with no authority, no leadership and certainly no one there who had the guts to have tough conversations.